This spring’s most anticipated film set new box office records after its release this weekend in theaters nationwide. The Hunger Games opened to $155 million, making it the biggest non-sequel opening in history.

The film, which stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth and Lenny Kravitz among others, is the first film adaptation from the three-part best-selling young adult series by Suzanne Collins. Box Office Mojo editor Gitesh Pandya says that part of the film’s huge opening weekend was due to smart marketing tactics from Lionsgate:

Marketing was a key component to the massive debut, as the film wasn’t over-promoted to the point of repelling people. Lionsgate turned the opening weekend of ‘Hunger Games’ into the hottest party around and nobody wanted to be left out.

Did you catch The Hunger Games in theaters this weekend? Do you think it lived up to all the hype of the books? Be sure to check out the official HD trailer below.

“>http://www.youtube.com/watch?v=SMGRhAEn6K0]

{source: Box Office Mojo}

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